How to Post on Social Media to Convert to Sales

Are you posting about the benefits of your products and services consistently and yet no one is buying anything and no one is even contacting you?   Nothing, nada, zilch!  Well, don’t get discouraged let me help you!

First, it is important to realize that people don’t want to be sold anything on social media!  It is called “social” media, people go on social media to catch up with friends and family, see what celebrities are doing, and to be entertained.

Second, if you know they want to be entertained, the best thing to do is share your stories!  That’s why Facebook and Instagram have areas where you can actively share your daily story!  And guess what?  The more you share your stories, the more likely the algorithm will start placing your stories in front of your intended audience.  Right now, only 15-25 followers see your Facebook posts if they are not engaging and if you’re not paying for sponsored ads, so you want to start posting stories and going LIVE more frequently to get more views and exposure.

Now that you know the importance of stories, don’t be salesy and spammy with your stories!  Meaning, don’t bombard people with your product and services.  Instead share interesting aspects of your day that people can relate to such as being a business owner, a friend, and a parent.  Let people get to know you. 

Instead of posting quotes all day and facts and figures about your business, stories start conversations and they get people engaged!  When they are engaged, they will want to know more about you and BOOM—they will start buying from you!

Because no one cares that your product has a miracle ingredient!  No one!

But if you share how that miracle ingredient makes you look like you’re in your twenties when you’re in your forties, people will listen!

No one cares that your product can make you lose weight.  No one!

But if you can share how you personally lost 20lbs in 60 days, people will listen!

The goal of the stories is to create curiosity about you!  The curiosity will increase your engagement on social media and it will get you in front of your intended target audience who want exactly what you have to offer.

Also, Facebook and Instagram are changing!  When you post your website URL, the algorithm will think it’s promotional or spammy and it will limit your reach.  Facebook will only push content that is engaging, and they will drop everything else!  That’s why you may only get a few likes because only a few people actually see your posts. 

So, what should you do when you really want people to go to your website?  Create a call to action! Encourage people to reach out to you directly via messenger to get more information about what you are sharing.

And at the very least when you are making a post on social media, focus on serving others.  Always lead with value and what you can do to help others.  As the saying goes, people don’t care what you know until they know how much you care.

Did my tips help you, email me and let me know at support@helenapaschal.com. 

My blog is for busy entrepreneurs who work from home or who want to work from home.  I work with people who are seeking to build a thriving business with more leverage and influence.  As an entrepreneur for over 15 years with 2 businesses under my belt and national recognition as a mentor and trainer, I am confident you will find reading my blogs an impactful contribution to your bottom line!